As a Kiwi hairstylist based in New York for 18 years, Vanessa Mitchell, the creator of Umee2, saw a lot of sun damaged hair (including on her celebrity and runway cliental) - and not a lot of suitable protection solutions. In fact what was available in the market was mostly made from synthetic ingredients.
So when Vanessa arrived back in New Plymouth, NZ, in 2021, she starting working with local manufacturer's to develop a 100% natural botanical UV protection product. The result was a UV and Pollution Hair Mist called Umee2, said you-me-two. The hero ingredient of Umee2 is zoryalys® which when misted onto the hair provides full protection against exposome aggression as well as improving shine.