Hailing from Christchurch, the Goodgirl xo team has a big dream to create a plastic-free world. Starting from the bathroom, they have focused on creating high quality, eco-friendly alternatives to everyday skincare essentials, like the konjac sponge.
Anna-Lena, the founder of Goodgirl, had to order her very first konjac sponge from overseas, as there were hardly any available in NZ (and what was here was super expensive!). The sponge arrived after a few weeks and was wrapped in several layers of plastic. So when she started Goodgirl xo she decided to add a 'nude' konjac sponge range and ditch the meaningless plastic packaging. Now they offer a wide range of sponges, for face and body in different sizes and different colors for every skin type.