From an early age founder Shelley had a passion for makeup, creating concoctions with her grandmothers expensive cremes in the bathroom to making her own fake tan with an everyday moisturiser mixed with marmite. Her dream of starting her own natural, organic and vegan based beauty product range is now a reality with the launch of LuluRose cosmetics in August 2019. This range focuses on combining the natural beauty of New Zealand with the luxury and seductiveness of Italy.
Taking inspiration from old Hollywood glamour, LuluRose cosmetics not only look good but feel good and do good for your skin. Bringing out the natural goddess in you. LuluRose lipsticks are designed in Auckland and produced in Italy.