Founded by Paengaroa (near Te Puke) local, Cindy Cox, Joshie was born with the intention of finding and using the best ingredients in New Zealand.

With the humble idea of creating good, classic products that last, Joshie also aims to build strong and lasting connections with their customers. They not only care about their products, but they care about the people using their products as well. As they say 'once you try Joshie, you will be hooked.'

Joshie was created with everyone in mind. A new type of lip balm, joshie is:

• made with the best and most natural ingredients
• long-lasting, so you aren't having to reapply every hour or so
• comes in recyclable packaging