This Auckland-based artisan skincare brand, was founded in 2020 by Colombian-born Monica Shirer.

Utilising beauty recipes provided by her Colombian grandmother alongside her knowledge as a qualified organic skincare and haircare product formulator, has resulted in a range that seamlessly combines ancestral knowledge with modern science.

Monica's passion is to deliver handmade beauty products made in small batches using natural ingredients from plants, flowers, herbs, nuts and seeds to nourish the hair and skin. BelleMax is perfect for those wanting to bring the freshness of nature into their lives!

Less more! BelleMax products are made using just the necessary functional ingredients to nourish, hydrate and pamper your skin and nothing else. Their products feature:

• natural ingredients from plants, flowers, herbs, nuts and seeds
• vegan and cruelty free ingredients
• ingredients sourced from NZ based suppliers
• products that are waterless, which diminishes the need for preservatives and unnecessary fillers - less water means you get more of the good stuff
• recyclable packaging