Brands we love

agnes & me

Is a small, perfectly-formulated range of indulgent and uncomplicated skincare created to give you healthy, hydrated, happy skin. Founded by Irish-born nurse, Deirdre Doran and named for her garden-loving mother, the business is based in Titirangi, Auckland.

While many skincare founders talk about their businesses coming from a place of pain and frustration with skin issues that could not be fixed, Deirdre started making her own skincare because she wanted something natural and gorgeous to use on her own skin, which needed more hydration, partly from getting older and partly from moving to New Zealand from Australia in 2005.

She would make small batches of face cream and balm, then gift them to anybody who would use them. Everything changed when her friend Lisa told her the products were so good she had to sell them. Lisa took it one step further and convinced a local Farmers Market into giving her a stall. From humble beginnings the business has grown strongly over the past four years, but the products are exactly the same as when Deirdre made them for herself, using the best possible ingredients and made by hand in small batches.

austera beauty

Austera Beauty, which calls both Auckland and Melbourne home, was formed to provide tools for creating professional makeup results in any situation.  Their philosophy is simple, they believe that with the right tools and attitude, anyone will be surprised at what they can achieve.

Austera Beauty source their raw materials from overseas but the rest of the manufacturing process and packaging is all done right here in NZ and Australia.  They are all about being eco-friendly and are well into their journey to have fully recyclable packaging and products, with the last element - a recyclable hygiene layer to replace a plastic bag - currently in planning.  Austera is 100% cruelty free.

austere skin

Morgan started Austere Skin as a frustrated consumer, all she wanted was to try new products without the fear of it aggravating her eczema. For her entire life Morgan has battled eczema, acute dermatitis and hives (she calls it the trifecta) and then once the eczema finally clears, her skin is left flaky, washed out and dull. So to solve this problem she created the Revive Mask which polishes away dead skin cells and packs intense hydration into the skin.

Austere Skin hails from Nelson, New Zealand.

beauty engine

The philosophy behind Beauty Engine is to borrow from nature's nourishing riches and healing resource, then careful craft it into capable skincare. This then is the engine to repairing and maintaining our skin from daily exposure to harmful chemicals and sun damage.

Created by Sarah Chueh and crafted from Beauty Engine's base in Auckland, their first product is a beautiful nourishing hand cream. A lot of love has gone into creating this gentle, repairing and easy to absorb cream.

bio whenua

The name Bio Whenua can be translated as bio (life) and whenua (land) was chosen by their creators Tremane Barr (Ngai Tahu) and Jytte Glintborg because it represents the blend of their whanau, both Māori and Pakeha. It also a reflection of their commitment to sustainability based on the Māori principles of kaitiakitanga (sustainability) and mauri ora (good health). Protecting the environment and all those that live on it are fundamental principles they embody in their products.

Out of their base in Christchurch, Tremane and Jytte celebrate the botanical heritage of Aotearoa by incorporating native extracts and only using Certified Organic and natural ingredients in the Bio Whenua skincare range which are designed to benefit you and honour the land we all live on.


Amy Burke, the founder of Botanical, grew up on a farm in rural Nelson. Her grandparents owned the neighbouring farm, in which her grandmother had established a large English style garden featuring lemon balm, roses, lavender, chamomile, manuka to name a few. She taught Amy about the edible, extractable and healing benefits of the herbs and plants throughout her garden. This nurtured Amy’s appreciation in fragrance and florals, prompting the development of her first batches of cold processed soaps back in 2012.  

Fast forward to today and the Botanical brand is still made locally in Nelson, New Zealand, having grown their range to include handcrafted bath bombs (which has become their signature line), body care, skincare and accessories. Every product Botanical creates, focuses on function and footprint, to ensure the end result is one where Botanical and their customers feel good about what has been created.


Born, owned, operated and manufactured in Lower Hutt, NZ, Doll Face has grown from humble beginnings to gaining an EU distribution certification with a line up of award winning beauty products. All their products are hypoallergenic, mineral based, non-comedogenic, contain no 'nasties' and have never been tested on animals!  Doll Face is designed to be salon quality, yet user friendly, combining years of beauty experience with the awareness of cutting edge trends, making Doll Face a front-runner in New Zealand's mineral cosmetic scene.

dust & glow

With 10 years of history in the beauty industry, Gaelle the founder of Dust & Glow, had become acutely aware of how wasteful the cosmetics industry could be. The inspiration for Dust & Glow, came to her the moment she realised the beauty industry needed a shake-up and she could be the one to do it.

Driven by innovation, Gaelle wanted to simplify and rethink the way we use products, because in beauty, less can be more. She challenged herself to create a brand with a difference, where every single ingredient has a purpose and a benefit for the skin... and in April 2021 Dust & Glow was launched from their Auckland, NZ base.  A brand with a very key difference, all the water has been stripped out. What is left is just the pure ingredients concentrate... not longer are you paying for water.

Products that work! And really help your skin and hair glow, while reducing the impact on the environment.

earthly bandits

Growing up, Gene, the founder of Earthly Bandits, had personal issues with bad skin, and when looking for solutions, noticed that most brands focused on either men or women, with little appealing to the shared experience of both. This drove him to create the brand that he had been looking for. The Earthly Bandits skincare range provides both efficacy and nourishment for our skin.  It has also been developed away from labs to put nature and simplicity back at the centre of self-care.

By proving itself as an earthly, reliable alternative to gender-specific products, Earthly Bandits is the perfect skincare range for those who are seeking something entirely different to what you’d normally see on store shelves.
Earthly Bandits is made in Auckland, NZ, for all skin types. For everyone.

goodgirl xo

Hailing from Christchurch, the Goodgirl xo team has a big dream to create a plastic-free world. Starting from the bathroom, they have focused on creating high quality, eco-friendly alternatives to everyday skincare essentials, like the konjac sponge.

Anna-Lena, the founder of Goodgirl, had to order her very first konjac sponge from overseas, as there were hardly any available in NZ (and what was here was super expensive!). The sponge arrived after a few weeks and was wrapped in several layers of plastic. So when she started Goodgirl xo she decided to add a 'nude' Konjac Sponge range and ditch the meaningless plastic packaging. Now they have a wide range of sponges for face and body, in different sizes and different colours, for every skin type.

hayley benseman

Before the beginning, founder Hayley Benseman had a problem. She loved beauty products, particularly natural skincare, but was struggling to fit her beauty wants into her family budget. But even if she could make the budget work, in 2007 there was very little quality natural skincare products readily available.

So after a lot of research, Hayley set out to create a range of beauty products that she would love to use. Each product, handcrafted from her base in Inglewood, NZ, is packed with quality natural ingredients but at an affordable price point. There is nothing in the range Hayley does not use herself or on her family’s skin, which is why, when it came to naming the brand, she chose the one she had – Hayley Benseman.


Hemptuary is the ‘nature child’ of Louise Clayton. With years of experience in both the skincare and pharmaceutical industries, she recently discovered the skin-enhancing benefits of hemp seed oil while evaluating the hemp plant for a larger pharmaceutical project.

She identified a need for a simple, natural and efficacious range of skincare products that could deliver the benefits of this remarkable oil… and so Hemptuary was born. All their products are made with natural or organic ingredients from their base in Auckland, NZ.

holi grail

As a beauty enthusiast with years of experience within the beauty industry, founder and creator Holli Lovesy set out to create Holi Grail Skincare, a brand which reflected the products she wanted to see in the world. Based in Auckland, Holi Grail Skincare was born to bridge the gap between luxury, affordability and transparency.

As they say, beauty is more than skin deep, and Holi Grail's mission is to achieve a beauty that reaches deeper, with a core belief that skincare is a holistic approach. Their philosophy is to ensure products are as good for your body on the inside as they are on the outside. Their skincare focuses on safe, non-toxic formulas, containing only the finest, high-performing ingredients, bursting with natural vitamins and minerals. Whereas their skincare tools to encourage rituals of health and confidence.


Founded by Paengaroa (near Te Puke) local, Cindy Cox, Joshie was born with the intention of finding and using the best ingredients in New Zealand.

With the humble idea of creating good, classic products that last, Joshie also aims to build strong and lasting connections with their customers. They not only care about their products, but they care about the people using their products as well. As they say 'once you try Joshie, you will be hooked.'

kai koor

With the New Zealand bush as inspiration, Kelly Koor created the Kai Koor skincare range. Living herself in an Auckland bush setting and being surrounded by glow worms and honeybees, she has leveraged her passion for the natural environment and its ingredients to create a skincare brand that is quite unique. She incorporates the purest raw ingredients, like beeswax fresh from her beehives and then hand-blends these from her Auckland studio into beautiful products for the skin. Her brand story is simple, it’s pure, wild and free living.

lemon & beaker

'Lemon' and a 'beaker', that’s what founder Hannah had on her desk when she started to bring her dream to life.  Along with co-founder Grant they aspired to develop a natural skincare brand using powerful botanical ingredients for beauty inside and out.

From an early age, Hannah was always fascinated with the beauty of nature, and wondered how natural ingredients could enhance our natural beauty. Her passion led her to study chemistry and psychology at University of Auckland, where she was inspired to create premium skincare products using New Zealand’s premium ingredients. Hannah’s skills and knowledge in chemistry, product development and marketing, complemented by Grant's extensive experience in the industry, being a pharmacist by profession, have built a strong foundation for the Lemon & Beaker brand.

They launched Lemon & Beaker in early 2019 from their base in Auckland, New Zealand delivering a brand that not only provides natural goodness for the skin, but also one which supports the environment, animals and charity.


Behind Lissom is Michelle and Lydia, who met whilst working in the skincare and wellness industry. With a passion for natural beauty, they launched Lissom from their Auckland base early in 2019. Their mission is meet the diverse beauty needs of New Zealanders, as well as people all around the world, by developing attractive, effective skincare and beauty products that are serious about skin.  Committing to providing safe yet effective products that are made in New Zealand by the best, most experienced skincare formulators designed for the real lives we live: full of variety, always on the go, and in need of luxurious yet affordable skincare that we can turn to time and time again.

Understanding that not everyone has time to pamper themselves on a daily basis and keen to turn a mundane daily skincare routine into something more decadent that one looks forward to, the Lissom team have made this easy. With different skin types and lifestyles in mind, they make products that provide all-round care and help your skin look and feel its healthiest, beautiful best. Working with one of the country's most experienced laboratories, they focus on delivering effectiveness in the natural beauty space. 

lulurose cosmetics

From an early age founder Shelley had a passion for makeup, creating concoctions with her grandmothers expensive cremes in the bathroom to making her own fake tan with an everyday moisturiser mixed with marmite. Her dream of starting her own natural, organic and vegan based beauty product range is now a reality with the launch of LuluRose cosmetics in August 2019. This range focuses on combining the natural beauty of New Zealand with the luxury and seductiveness of Italy.

Taking inspiration from old Hollywood glamour, LuluRose cosmetics not only look good but feel good and do good for your skin. Bringing out the natural goddess in you. LuluRose lipsticks are designed in Auckland and produced in Italy.

matakana skincare

Matakana Skincare handcraft a range of face, body and spa products from their base in Waipu. They began as a small natural soap company in 2010 and have since invested in intensive research in order to create a range of beautiful natural skincare products.

They pride themselves on being an ethical and cruelty free company and therefore all products are plant based, relying on natures incredible healing and cleansing properties - where possible, ingredients used in their skincare products are organic.  They also consciously package their range in glass or cardboard in order to reduce their environment footprint.

mia belle

Their range of lusciously fragranced and lovingly hand-made natural beauty and body products, have been designed to enhance your well-being and your environment. Created by Catherine, who has a formulation’s chemist background, Mia Belle’s skincare and haircare products are crafted from their Auckland base using ethically-sourced natural and organic ingredients designed to help bring peace, positivity and health into your life.

Driven by the need to be mindful of the impact on people and our environment, their packaging is recyclable and eco-friendly and their ingredients are colour safe, cruelty-free, plant-based and fragrances pthalate-free - oh, and smell incredible!


The idea of Minimalist was sparked after founder, Haylee Killip, discovered a passion for freediving in her 30’s and then started to live a more waste-free lifestyle to protect the ocean she loved.

From this passion she set herself mission to de-clutter the beauty industry by building a brand that would reduce the steps in your typical beauty and grooming routines, avoid skincare jargon and prevent waste - without compromising on the performance you'd expect from any luxury skincare brand. In 2021, in Auckland, New Zealand, the Minimalist skincare range was established, providing multi-purpose formulations that are easy to use and highly-effective.

Minimalist exists to simplify skincare for everyone – regardless of skin type, gender, or location.  

oxygen skincare

From a vision of inspiring confidence and self-esteem, Alana Riley founded Oxygen Skincare. Oxygen products include only natural and organic ingredients and are made in our home country, New Zealand.  The hero ingredient included in every product, is the organic hop extract which is grown on Alana's family farm in Nelson. Hops are commonly known for their contribution to the flavours of beer, but in skincare are extremely effective in reducing inflammation, evening skin tone, encouraging collagen and elastin production, making it an effective active ingredient for all skin types and concerns.

They use the best pure, organic and natural ingredients available.  Their skincare range is developed carefully and blended to give you maximum results with little impact on the environment.


The Auckland-based team from Seed+Soul knows what it feels like when your skin isn't at its best - it can really knock your confidence.  With so many negative forces coming at you from all directions their products help to repair, inside and out.  Their products are made for women, by women and are all tested on real people.  They only use high-quality skin nourishing ingredients sourced in NZ and leave the nasties out so you're getting pure skin-loving products that actually work.

Each product is handcrafted and bottled into recyclable glass containers.

sugar cube co

Sugar Cube Co. was imagined into being during long coffee breaks and banter between two sugar loving girls from Christchurch. The concept of indulging in guilt-free sugar morphed into the creation of a luxe body scrub with a unique formula of sustainable organic sugar, and delicious cold pressed essential oils.  Every batch of their sweet sugar scrub is carefully made by the Christchurch team, using only the highest quality ingredients - you'll never find nasty chemicals, fillers, or things you can’t pronounce in their products.

Most of their ingredients are sustainable organic fair trade and their products are packaged with the environment in mind in either recyclable paper or glass.

supreme glo

With a strong passion for skincare and a vision to bring products that enable women to enjoy a touch of spa luxury within the comfort of their home, Annabel Waipouri founded Supreme Glo from her base in Auckland, New Zealand, in 2020.

Battling with her own skin concerns, Annabel knew from experience just how much your skin can affect self-confidence. Providing products that work effectively and harmoniously with busy lifestyles, as well as encouraging regular self-care was paramount. The brand is fiercely committed to their company mission of 'empowering women through innovative and cost effective skincare solutions to love the skin they're in, with or without makeup.' Each of their products aim to change the stigma around self-care, by giving women the tools to gain back their skin confidence and enable them live up to their greatest potential.

te wai

There’s something quite special about experiencing the wilds of New Zealand’s forest environments. The freshness of the air after a rain-storm, the glistening moisture encasing the forest as the sun’s rays start to stream down from behind departing clouds, the mist lifting gradually from the lakeside revealing the grandeur of the mountains beyond.

With this on their backdoor, every time Brooke and Carrick, the founders of Te Wai, returned to New Zealand from travelling overseas, they wondered how they could share this ‘New Zealandness’ with the rest of the world. This set them on a journey to capture the uniqueness and healing properties of New Zealand’s native flora and deliver them via a hydrating facial spray, all wrapped in the provenance of the country they love. They called it Te Wai ~ The Water and produce their unique facial spray from their base in Auckland.

the skin kitchen

The Nelson-based company came into creation in 2015 when they started off by selling four different body scrubs at their local Saturday market and grew their range and retail network from there. Using natural plant based ingredients, they create simple, clean skincare that is vegan friendly. All of their products are made in handcrafted batches in Nelson, New Zealand.


As a Kiwi hairstylist based in New York for 18 years, Vanessa Mitchell, the creator of Umee2, saw a lot of sun damaged hair (including on her celebrity and runway cliental) - and not a lot of suitable protection solutions. In fact what was available in the market was mostly made from synthetic ingredients.  

So when Vanessa arrived back in New Plymouth, NZ, in 2021, she starting working with local manufacturer's to develop a 100% natural botanical UV protection product. The result was a UV and Pollution Hair Mist called Umee2, said you-me-two. The hero ingredient of Umee2 is zoryalys® which when misted onto the hair provides full protection against exposome aggression as well as improving shine.

vixen & luxe 

Hair is something that the Vixen & Luxe team from Wellington love and take great pride in. In their words ‘hair represents our wildest personalities and often has a huge impact on self confidence and how we feel about ourselves’. They were frustrated that there was no hair care range in the market specifically for those with hair extensions, so they developed one themselves, utilising their many years of industry expertise.

They have formulated Bella Rose shampoo and conditioner using only the highest quality plant based ingredients achieving great results; beautiful healthy shiny hair, but not at the expense of the planet, in fact they are proud to say that all of the Vixen & Luxe packaging is recyclable and eco conscious. Bella Rose haircare, made in NZ, nourishes the hair from inside out, is lightweight, smells great and best of all it works!

zeke skincare

Is a forward-learning company dedicated to simple yet effective skincare routines. Using locally sourced natural ingredients, packaged in simple and sustainable glass, their products are designed to empower people to live their best lives with newfound confidence in their skin.

The company’s naming is derived from the Hebrew name Zeke, meaning “God will strengthen" and each product is a careful blend of ingredients that preserve essential skin oils, remove toxins and enhance skin nutrients.

Lead by creator, Simon Spencer Xu from their Auckland, NZ base, the team at Zeke Skincare is dedicated to the company mission "giving unparalleled confidence through powerful skincare solutions". With top-tier quality and value, each product results in healthy and hydrated skin that glows.