Most loved beauties of 2025

Heeellllooo 2026 — we’ve been waiting for you.
Kick back, get comfy, and let us sprinkle a little New Year beauty magic your way.

And yes, every bit of gorgeousness you’re about to see is proudly local, created by Kiwi beauty brands from all across Aotearoa.

Here are the most‑bought, most‑loved beauties of 2025.