minimalist
The idea of Minimalist was sparked after founder, Haylee Killip, discovered a passion for freediving in her 30’s and then started to live a more waste-free lifestyle to protect the ocean she loved.
From this passion she set herself mission to de-clutter the beauty industry by building a brand that would reduce the steps in your typical beauty and grooming routines, avoid skincare jargon and prevent waste - without compromising on the performance you'd expect from any luxury skincare brand. In 2021, in Auckland, New Zealand, the Minimalist skincare range was established, providing multi-purpose formulations that are easy to use and highly-effective.
Minimalist exists to simplify skincare for everyone – regardless of skin type, gender, or location.