Before the beginning, founder Hayley Benseman had a problem. She loved beauty products, particularly natural skincare, but was struggling to fit her beauty wants into her family budget. But even if she could make the budget work, in 2007 there was very little quality natural skincare products readily available.
So after a lot of research, Hayley set out to create a range of beauty products that she would love to use. Each product, handcrafted from her base in Inglewood, New Zealand, is packed with quality natural ingredients but at an affordable price point. There is nothing in the range Hayley does not use herself or on her family’s skin, which is why, when it came to naming the brand, she chose the one she had – Hayley Benseman.